About V&V


Hi! We’re Viva Bianca and Victoria Khroundina, two Aussie girls who became friends in Melbourne in our late teen/early 20s silly days. And boy, were we silly… The first time we decided to collaborate creatively involved an impure movie idea about Margaret and David—a prolific Australian film critic duo—a dog collar, and strangers having sex on a train. Um…yeah.

Now, both living far from our motherland and with a bit of experience under our belts, over an impassioned Skype conversation from Los Angeles to Istanbul about the representations of women in the media at large, we decided to stop complaining and do something about it. Why not create an online platform that represents real girls and the many shades of the female experience? (We both agreed that us real girls were grossly underrepresented.) Why not help change the statistics that tell us that women still earn on average 23% less than men, that one in four women is sexually assaulted, and that only 5% of all Fortune 500 CEOs are women? Why not say NO to boyfriend advice columns and YES to “my boyfriend’s a feminist”-type articles? But instead of going all niche-o feminist-o on you, we decided to embrace pop culture and all things girly and twirly with full aplomb—‘cause who says feminists can’t be girly? This was the birth of SheRa Mag. A mag for girls who think that fashion’s frick-ier without photoshop, that an amalgamation of Lena Dunham, Amy Schumer, Jill Solloway, and Laverne Cox should be the next US president, and that plus-size is the new black.

V&V xx