Florence and the Machine Announces New Album and Drops Hot New Vid

Hey Florence lovers! We told you a few weeks ago that the eponymous redhead is dropping a new album this year—and now we can give you more info. Over the weekend, Florence Welch, of Florence and the Machine, announced that her first full-length LP since 2011’s excellent Ceremonials will be released on June 2.

How Big How Beautiful is being produced by Markus Dravs (who has produced for Björk, Arcade Fire, Coldplay, Angel Haze, and Mumford & Sons), and in a press release, Florence hinted about what to expect: “The new album became about trying to learn how live, and how to love in the world rather than trying to escape from it. Which is frightening because I’m not hiding behind anything but it felt like something I had to do.”

The ultra-talented artist also gave a taster of what’s on the LP, releasing a video for her first single, “What Kind of Man.” In true Florence style, it is a bold and brash cinematic affair with an emotional narrative and gorgeous visuals—all set to Florence’s unmistakable tones. Watch it for yourself below and pencil in the album’s release date in your diary.


Title image source: edition.cnn.com


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