We Heart… Georgetown Cupcake!

Mmmmm…cupcakes. Who doesn’t love a spongy, delicate cake with creamy icing that comes in a multitude of flavors and that’s just the perfect size for a sweet treat any time of day? Cupcakes have been a staple in American kitchens since the 19th century, but have become especially popular in the last decade—entire books are dedicated to them, they’ve gotten their own cooking shows, and have been immortalized as Carrie and Miranda’s go-to snack when times get tough in Sex and the City.

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Carrie and Miranda enjoying a cupcake “Sex and the City” (source: HBO)

And the cupcake craze doesn’t look like it’s slowing down—not even its Parisian cousin, the macaroon, can take it off the top position. Crumbs may have closed down, but cupcakes are definitely not going stale. Max and Caroline have a budding cupcake business on 2 Broke Girls and The Hummingbird Bakery Cookbook (named after London’s American-style cupcake shop) is one of the 10 highest-selling bakery books of the past five years. Hell, the cupcake craze is so ferocious, it’s pushing traditional wedding cake to the brink of extinction in Britain. All hail the cupcake tower!

But with so many cupcake bakeries around, it’s hard to know which one has the cupcake that rules them all. Magnolia Bakery (that Carrie and Miranda frequented) is perhaps the gold standard of these bite-sized cakes, but other bakeries have challenged its supremacy over the years—and succeeded.

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Sisters Katherine and Sophie traded their careers in fashion and venture capitalism to open Georgetown Cupcake in 2008 (source: Facebook)

We’ve tasted our fair share of cupcakes (we’re icing fiends for one) and can attest that the cupcakes at Georgetown Cupcake are crème de la. Light, fluffy, and oozy, with perfectly balanced icing, GC’s cupcakes remind you what it is you love about baked goods.

The bakery offers more than 100 different flavors for the pickiest of cupcake lovers and also has gluten-free and vegan cupcakes for the anti-carb, anti-dairy brigade (or those of you who have health issues processing things such as gluten and lactose, like I do, and still really, really love your sweet things). We can’t go past classic flavors such as Chocolate Ganache and Red Velvet, but there are also more adventurous offerings such as Peanut Butter Fudge, Key Lime, and Banana Split on the menu. The Vegan Carrot is the standout on the vegan menu and the Gluten-Free Chocolate Salted Caramel…well, the name speaks for itself.

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The Los Angeles Store (image: Georgetown Cupcake)

Inspired by their grandmother, sisters Katherine and Sophie traded their careers in fashion and venture capitalism to follow their passion for baking and opened Georgetown Cupcake, in Georgetown, Washington DC, in 2008. Fast forward eight years and these savvy sisters have built somewhat of a cupcake empire, opening branches in Bethesda in Maryland, Soho in NYC, Boston, Atlanta, and Los Angeles. And if you can’t visit one of their stores, they’ll ship you a box right to your door.

We’re also crushing on this bakery for another reason. Georgetown Cupcake regularly participates in community events and supports numerous local and national charitable organizations and foundations, in particular ones that focus on women’s and children’s health issues. Right on, cupcake queens!

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Image: Georgetown Cupcake

To taste these morsels of deliciousness for yourselves, can visit a store or order online (customers in the US only). And in the lead up to Valentine’s Day, the bakery has released a special range of XO cupcakes that are just too cute not to treat your lover with.

Main image courtesy of Georgetown Cupcake.

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