Gucci’s New Creative Director Has Finally Been Announced!

Just 10 days before the AW15 menswear collection show in December last year, former Gucci Creative Director Frida Giannini left the century-old fashion line one month before expected, for good. Consequently, Gucci’s in-house team was left to redesign and orchestrate Giannini’s work, including the show’s casting, sets, and accessories.


Frida Giannini, image curtesy of

As is often the case in dark and testing times, the strong rise to the surface. And so did Alessandro Michele, former Head of Accessories at Gucci. Replacing the glitz and glamour of Giannini’s tenure, in just 10 days, Michele embedded his signature on the Gucci brand with an androgynous, intellectual romanticism. The response was irrepressible, and in the face of such robust applause, at the show’s conclusion, Michele took his bow—thus rising to the top of the fashion designer short-list (assuming there is such a list).

While the opening for Gucci Creative Director must have had countless A-list designers salivating, the job was finally offered to Michele.

“After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life,” Marco Bizzarri, the company’s president and CEO, told WWD. “Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties.”

While Michele’s first official show will be Gucci’s AW15 womenswear collection next month, here’s a taste of his work— the AW15 menswear collection.


Feature image courtesy of


Leave a Reply

Your email address will not be published. Required fields are marked *