Love, love, love this promotional video for This Girl Can, a national campaign developed by Sport England to inspire women to get active. The campaign was also set up to celebrate women who are doing their thing no matter how well they do it, how they look, or even how red their face gets.
How many of us have had self-conscious days at the gym or at the pool when all we could see in the mirror was the cottage cheese texture of our thighs? Or felt judged by a certain gym instructor who is obsessed with “arm jiggle.” How many times did we feel puffed out on the treadmill and thought everyone in the room was judging us? The campaign publicizes that it is exactly this fear of judgement that is stopping many women from taking part in exercise. But as thousands of women in the UK alone are proving, it really doesn’t have to.
In their own words, the campaign “is here to inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.” Fuck yeah!
Title image source: www.huffingtonpost.com