“There’s nothing complicated about it.” This is their motto, and Warby Parker, the innovative and fun eyewear company who are revolutionizing the way we buy and wear glasses from the ground up, are making simple yet noticeable waves in the eyewear and fashion worlds.
Affordable, hip, and ethical.
Through their website, the Warby Parker founders explain that the idea came to them when they were college students. One of them lost his glasses on a hiking trip and since replacing them was out of his budget, he endured the following semester without a pair, squinting and struggling. (From experience, a new pair of decent looking glasses, including prescription lenses, ends up costing well over $300.) “Every idea starts with a problem. Ours was simple: glasses are too expensive.” So they decide to bypass “traditional channels” and instead design frames in-house, engage with customers directly, and provide “better-looking prescription eyewear at a fraction of the going price.”
Warby Parker offers a pair of frames plus prescription lenses for just $99. This price only changes if your prescription is unusual. Furthermore, to make online shopping super user-friendly, they offer “5 days, 5 pairs, 100% free.” This means that you can order any five pairs you’d like to try on free of charge, receive them in the mail, and you have five days to decide which (if any) you’d like to purchase. No strings attached.
What’s really impressive about this innovative young company is their “buy a pair, give a pair” policy. Warby Parker partners with non-profits like VisionSpring which ensures that for every pair of glasses purchased, a pair is distributed to someone in need. Detailing how “almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work,” Warby Parker proudly claims that, with the help of their customers, they’ve already distributed one million pairs of glasses to people in need.
And in case you were worried that it was all too good to be true, Warby Parker designs legitimately hip, fun frames that are on the forefront of global fashion trends. Sneak a peak at their latest collection at www.warbyparker.com. We SheRa girls are all ordering our five this week!!
To order your own five pairs for five days for FREE, click here.